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Red Gate Communications, Inc. is an independent,
non-partisan, issues-focused public relations/affairs
consulting firm representing a broad spectrum of corporate,
non-profit, government and political clients. The firm's
principal
Fiona Hutton maintains extensive relationships in California Republican and Democratic
circles, as well as in the business, environmental, water,
education, women’s,
land-use, healthcare, labor and media communities. Red Gate
Communications is a certified Women Business Enterprise (“DBE/WBE”)
working at the crossroads of business, media and government.
Since opening its doors in 2001, Red Gate Communications
has quickly become recognized -- and sought after -- as one
of California’s
leading public relations/affairs consulting practices.
With extensive experience in strategic communications and
planning, media relations, coalition-building, issues/crisis
management, and ballot measure campaigns, Red Gate Communications
serves a broad spectrum of high-profile clients, managing
public perceptions in challenging business, regulatory, political
and legislative environments. Red Gate Communications’ mandate
is to provide smart strategic counsel, unparalleled client
service and the delivery of desired, measurable results.
Message Development
As strategic advisors, we are strongly committed to fully understanding
and
engaging in our clients' business and their needs, audiences,
issues and
expectations. Every successful public relations/affairs program
is
predicated on creating effective, concise and targeted messaging.
Often
working in collaboration with public opinion research firms,
we work with
our clients to carefully capture and define core messages for
key audiences,
including the media, public officials and other constituencies
and interest
groups.
Media Relations
Red Gate Communications designs and implements proactive,
client-specific media relations programs by establishing productive,
on-going relationships with the news media, managing challenging,
controversial and crisis situations, leveraging issues and identities,
and ultimately achieving prominent placement in international,
national and regional news outlets. We believe that we best serve
our clients’ needs by objectively evaluating an organization’s
goals and associated news value, developing persuasive messaging,
assisting and “coaching” executives and spokespeople
to effectively communicate, and strategically disseminating the
message to the appropriate news outlets.
Ms. Hutton has extensive experience with
international, national, state and local news media, including
print, television and radio reporters and editors, often serving
as an official spokesperson on behalf of their clients.
Coalition Building & Outreach
Successful promotion of a project, program, policy or ballot
initiative often requires engaging the public and core constituencies
and ultimately mobilizing their support. By conducting
intensive outreach programs to targeted stakeholder groups
(such as regulatory bodies, environmental organizations,
business and civic groups, industry associations, community-based
and consumer organizations, elected officials), educating
these groups and building strong coalitions, Red Gate Communications
has been able to effectively generate and mobilize substantial
opinion-leader and public support for corporate business
strategies, organizational projects and statewide and regional
political campaigns.
Government Relations
A non-partisan public affairs firm, Red Gate Communications
has a unique, multi-faceted understanding of California
government and its complex and ever-changing political
landscape. The development of sound public
affairs strategies incorporates public policy analysis,
outreach to federal, state and local legislators and regulatory
bodies, and legislative analysis and monitoring,
and targeted political and philanthropic contributions.
Our reach stretches from the Governor’s “horseshoe” to
local city council chambers, leveraging relationships and
sensibilities across the political aisle.
Crisis Management
Controversial litigation, corporate bankruptcies, job site
accidents, angry activists and land-use disputes
all require sound judgment, a cool head and a balanced
and integrated approach within targeted audiences. Red
Gate Communications has managed a variety of crisis communications
situations in the public and private sectors, including
corporate bankruptcies and reorganizations, land-use and
environmental challenges, corporate espionage and controversial
international political/business partnerships, tackling
complex issues and balancing varying messages for varying
and, often, competing audiences.
Investor Relations
Smart management and smart companies integrate their financial
communications with their broader corporate communications efforts,
recognizing a consistent message should be delivered not only
to employees, customers and the media, but also to Wall Street.
Red Gate Communications’ principals have had the hands-on
experience of managing investor relations divisions for publicly
traded companies, managing analyst, institutional and retail
shareholder communications and targeting, road show and investor
conference planning and presentations, quarterly/annual reporting,
annual shareholder meetings, speech writing and Securities and
Exchange Commission compliance.
Paid Media & Collateral Development
Red Gate Communications understands the power of the written
word -- and a single image. We help clients to convey a
message, build a brand and promote a product or project
through both written and visual communication. Red Gate Communications
has successfully supervised the development and production
of company and organizational marketing and collateral
materials, such as web sites, brochures, direct mail, print
and electronic advertising, videos, speeches, presentations,
annual reports and other financial-related materials.
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